SOURCE Global, PBC launches the world’s first truly renewable bottled water brand
The Red Sea Development Company becomes the first destination in the world to serve bottled water sourced from the sky
March 22, 2021 09:00 AM Eastern Daylight Time
SCOTTSDALE, Ariz.–(BUSINESS WIRE)–In response to growing consumer demand for sustainable products and travel experiences, The Red Sea Development Company (TRSDC) – the developer behind the most regenerative tourism project in the world – and SOURCE® – the earth’s first renewable, sustainable water brand – have come together to set a new global standard in bottled water.
TRSDC is the first company to collaborate with SOURCE Global, PBC as it launches its sustainable bottled water brand, making The Red Sea Project the first destination on earth to offer bottled water made purely from sunlight and air.
SOURCE water is produced using patented solar technology that draws pure water vapor out of the air and converts it to premium, mineralized drinking water. Water created from these Hydropanels will be bottled at a plant that also runs on solar energy, creating the largest solar-powered facility of its kind.
Located on site at The Red Sea Project, the SOURCE facility will have a capacity of 2 million 330ml bottles annually and will initially produce 300,000 bottles a year. The reusable glass bottles will be refilled on site as part of a fully circular sustainable distribution model. Water harvesting and bottling will generate zero carbon and zero single-use plastic bottles.
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