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SOURCE to offer bottled water in the Middle East

World’s first renewable drinking water, sourced from the sky and sustainably bottled, comes to the GCC

Masafi to offer SOURCE®, a premium drinking water made from pure sunlight and air

Revolutionary product offering set to disrupt and transform the USD 4,482.09 million bottled water market, which has an estimated growing 10.9 CAGR

DUBAI, UAE and SCOTTSDALE, ARIZ. – Sept. 28, 2021 – Masafi today announced plans to launch SOURCE®, the world’s first renewable, sustainable bottled water, in the UAE and soon, across the Gulf Coast region.

By tapping the sky for the best water on earth, SOURCE Global, PBC has created the world’s only premium bottled drinking water that’s sustainable inside and out. SOURCE® Water comes from an entirely new, endlessly renewable, and locally created resource — the pure water vapor in the air — and is harvested using nothing but the sun. It starts pure, is mineralized for great taste and good health, and always packaged in reusable, recyclable bottles. Because SOURCE® is locally made, it reflects the unique terroir of the region and has a smaller carbon footprint. For every litre sold, SOURCE and its partners donate a litre of the same, world-class drinking water to local, water-stressed communities.

“This premium product is designed for modern consumers, who care about health, wellbeing, sustainability and community. Source Water embodies each of these values,” said Neil Grimmer Brand President of SOURCE Global, PBC. “We’re revolutionizing a large, fast-growing category, transforming the drinking water experience, and redefining what is means to create premium eco-friendly consumer products, and we’re excited to partner with Masafi to bring SOURCE® bottled water to the GCC.

Masafi, the pioneer of deep earth drinking water and the Middle East’s industry leader, will offer SOURCE® still, sparkling and flavoured sparkling water, packaged in recyclable glass, at retailers throughout the GCC. The company is working with SOURCE to develop the region’s first and the world’s largest water farm in the Masafi Mountains, creating a landmark where people can see the future of water and a technological breakthrough in developing the sustainable products consumers want. The water farm will be located in the Al Hajar Mountains at Masafi in the Ras Al Khaima Emirate, in the United Arab Emirates.

According to Boston Consulting Group, more than 40 percent of Gulf States consumers have begun or are considering buying eco-friendly products and many cite lack of sustainable product offerings as a barrier to change.

“We are proud of this strategic venture, which is an important milestone in our 44-year journey and an essential step toward the future we aspire to for our industry, our country and the region” said Saood Al Ghurair, CEO of Masafi, said, “This fantastic, truly proprietary product combined with our industry know how, reach and consumer engagement expertise will transform the bottled water category and help solve one of the region’s most pressing problems – access to clean, safe drinking water.”

In a region where groundwater is scarce, high in salinity and threatened by drought, many countries including UAE have been identified by the Water Project as needing “immediate, global attention.” For every litre of SOURCE [Dubai] water consumers buy, SOURCE and Masafi will, through funding for community water farms, give a litre of the same premium water found in a SOURCE bottle to people living in local, water-stressed areas.

SOURCE® Water is produced by patented Hydropanel technology, which uses the energy and heat of the sun to create premium drinking water by drawing pure, constantly replenished water vapor out of the sky, even the driest places in the world. SOURCE Hydropanels operate entirely off the grid and without electricity or traditional infrastructure. Each panel generates a large volume of water, with multipanel water farms delivering sustainably sourced drinking water on a significant scale.

“A cornerstone to Masafi’s innovation pedigree is to enable the creation of consumer products that leverage truly sustainable, off-grid technology to produce the world’s cleanest, safest, and best-tasting bottled water,” said Dani Afiouni, Masafi’s Chief Commercial Officer. “There’s clearly a growing demand for products like SOURCE® and soon, we will unveil the largest ‘off-grid’ landmark in the region and begin to produce and bottle an entirely new, best-in-class offering of still and flavoured sparkling water.”

About SOURCE Global, PBC

A Public Benefit Corporation, SOURCE Global, PBC’s mission is to make drinking water an unlimited resource. The company’s SOURCE® Hydropanels create drinking water using sunlight and air as the only inputs, and can put the power of safe, sustainable drinking water in the hands of every person in nearly every climate and corner of the world. SOURCE is on Fast Company’s 2020 list of most innovative social good companies. Headquartered in Scottsdale, Arizona, the company operates in 54 countries and on six continents. SOURCE is a registered trademark of SOURCE Global, PBC.

About Masafi

In 1977, Masafi was the first company in the UAE to bottle natural water from underground wells and make it available for everyone to enjoy. As a pioneer of deep water, Masafi champions the sustainability movement in the UAE and is taking the nation to global stage. Known as the region’s most historic story of homegrown success, the company’s mission is to ensure a brighter tomorrow by creating a fresh new world of natural goodness and personal care. Supporting local communities across the Middle East is another key goal. Dominated by bold thinking, a dynamic spirit and a relentless commitment to worldclass product and experience development, with technology at the heart the company also prides itself as a market leader and innovator. It is constantly diversifying its product portfolio while extending into the essentials of everyday life. Today, the company delivers the finest range of pure water, juices, tissue papers and anti-bacterial essentials.

This is the end of this article. Source Logo Mark

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Hydropanel Production Tool

Hydropanel water production tool

For an accurate per Hydropanel production value in your area, please enter your zip code below.

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Hydropanel General Installation Requirements:

  • Roof mounted hydropanels must be at least 3 feet (1 meter) away from the edge of any structure.
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  • Adequate structural integrity of the roof is required. Do not install on a roof that is damaged or otherwise insufficient to hold the weight and wind loads of the hydropanel.
  •  
  • Consider whether there is space for a crane to set up and lift the hydropanels to their mounting location.
  • Ground locations should be firm, level, and evenly composed. The hydropanel can be placed on blocks, concrete, or mounted to lumber to provide a stable base to sit on.
  •  
  • Consider factors like soil composition, and how to manage erosion or plant growth over time.
  •  
  • Avoid installing the hydropanel where they may be wetted from irrigation sprinklers.
  •  
  • Ensure the hydropanel is raised above the specified flood plain.
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  • Hydropanel should be anchored to the ground or sufficiently ballasted to prevent movement or damage from high winds.

Hydropanel General Installation Requirements:

  • Sunny mounting location – The SOURCE Hydropanel works best in full sun. Unobstructed sunlight required at least 5 hours per day. Avoid placing under shading objects such as trees, buildings, etc.
  • 4 x 6 foot (1.2 x 1.8 meters) mounting area per Hydropanel.
  • Minimum clearance of 1ft (30cm) in front of and behind the panels to allow access for service.
  • Minimum 3 inches (8 cm) between hydropanels from side to side within an array.
  • SOURCE Hydropanels must be installed at least 15 feet (5 meters) away from windows and should be positioned considering hydropanel sound with respect to living spaces.
  • SOURCE Hydropanels must be level from side-to-side with a maximum deviation of 20mm.
  • Hydropanel must be South Facing (180°) for locations in the Northern Hemisphere, or North facing (0°) for locations in the Southern Hemisphere.
  • The installation surface must be level. For example, a flat roof, or level ground.

Roof Mount Requirements:

  • Roof mounted hydropanels must be at least 3 feet (1 meter) away from the edge of any structure.
  • Adequate structural integrity of the roof is required. Do not install on a roof that is damaged or otherwise insufficient to hold the weight and wind loads of the hydropanel.
  • Consider whether there is space for a crane to set up and lift the hydropanels to their mounting location.

Ground Mount Requirements:

  • Ground locations should be firm, level, and evenly composed. The hydropanel can be placed on blocks, concrete, or mounted to lumber to provide a stable base to sit on.
  • Consider factors like soil composition, and how to manage erosion or plant growth over time.
  • Avoid installing the hydropanel where they may be wetted from irrigation sprinklers.
  • Ensure the hydropanel is raised above the specified flood plain.
  • Hydropanel should be anchored to the ground or sufficiently ballasted to prevent movement or damage from high winds.

Hydropanel Calculator

The amount of water you consume will determine how many panels you’ll need and the size of tanks we recommend. Use our calculator below for our panel and tank recommendation.

Each panel produces on average 180 bottles per month (16.9 oz bottles). For a more accurate estimation based on your location use this tool.

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